'The Road to Modern Selling - How Stäubli Drives the Buying Team Experience?' Webinar Replay!
Easy access to information has shifted the power to buyers, and they’re not letting marketers know that they are ready to buy until quite late in the game. They only want marketing content if and when it us relevant, and they don’t need salespeople until they are ready. In this webinar, our experts talked about new selling models. They addressed the impact of Sales Enablement Tools in a concrete case study at Stäubli, and shared their experiences.
Key moments of the webinar:
- New selling models based on sales enablement tools
- B2B buying is digital-first
- Case study with Stäubli
- Why did they implement Showpad?
- What are the first results and sales feedback?