Pressure from regulators (i.e., GDPR, ePR, CCPA) and software vendors has led many within the adtech industry to speak about a cookieless future. Apple’s Safari and Mozilla’s Firefox already block third-party cookies by default. Even Google, whose nearly 90% revenue is generated through advertising and therefore could be negatively affected by a cookieless future, announced that Chrome will block third-party cookies by default starting in 2023.
All these changes will bring a massive impact on your online business, since reach, addressability and campaign performance will be declining.
Join this online session with Tealium and Like Reply experts to learn more about the cookieless future. They will address the impact of current and upcoming privacy measures and discuss solutions to target customers and prospects without relying on third-party cookies, for example implementing server-side tracking or adopting a CDP to collect analytics data, remember site settings, and provide other technologies with fundamental user data.