'Cookieless Future - What do you need to know?' Webinar Replay!
In this webinar, our experts talked about the Cookieless Future, which is becoming inevitable due to pressure from regulators (i.e., GDPR, ePR, CCPA) and software vendors. They discussed the massive impact these current and upcoming privacy measures could have on online businesses since reach, addressability and campaign performance will be declining. They also presented solutions to target customers and prospects without relying on third-party cookies.
Key moments of the webinar:
- Implementing server-side tracking
- Adopting a CDP to collect analytics data
- Remembering site settings
- Providing other technologies with fundamental user data.