EMAIL OPTIMIZATION FOR B2B MARKETERS
Emails are still widely used as a mean of content distribution. In fact, for every 1€ you spend, it is expected to have at least a Return-On-Investment of 35€. However, when not optimized, emails can quickly become a burden.
This guide is focused on Email Performance, which means that for each of your underperforming Email Metric, you will find a way to improve on it, by following efficient yet simple guidelines.