Buyers aren’t reading print-out white papers, and they’re definitely not hopping on a sales call with some stranger who wants to “explore synergies.” The new buying team is self-guided. They educate themselves online on their own terms. Easy access to information has shifted the power to buyers, and they’re not letting you know they’re ready to buy until late in the game. They only want marketing content if and when it’s relevant and they don’t need salespeople until they’re ready.
Even the human interaction stages have gone digital, live sales engagements happen online. Face-to-face sales meetings and events are now the exception. Buyers don’t want to be ‘sold at’, they expect vendors to add value when needed, and do it in their preferred ways.
Join this online session with Stäubli, Showpad and Like Reply experts to learn more about new selling models. They will address the impact of Sales Enablement Tools in a concrete case study at Stäubli and share their experiences with you.